Radrizzani’s first appointment? A very encouraging sign for Leeds United

Lost amid the potential ban for Massimo Cellino by the FA yesterday was the potentially significant news about a new sporting director being considered by the club.

The Daily Mail report Leeds are holding talks with former Real Madrid chief Ivan Bravo about taking up a key role at Elland Road.


Previous sporting director Nicola Salerno had a mixed time at the club, criticised for signing too many Serie B players, but there should be no such concerns with Bravo, who has an elite level CV.

This is speculation, but this is likely an appointment being made by Andrea Radrizzani, who told the Strait Times last week he is hoping to complete his buyout of 50 per cent of Leeds and will soon be bringing in his ‘own team’ to help run the club.

As HITC Sport profiled last month, Radrizzani is one of the best connected figures in football, with truly global business ties from America, across Europe and in Asia and New Zealand.


Bravo made his name as director of strategy at Real Madrid between 2002 and 2010, helping the Spanish giants consolidate their position as the world’s most valuable club.

He was then headhunted to run an academy in Qatar, with the aim of raising football standards in the country ahead of the upcoming World Cup in the country in 2022.

Bravo like Radrizzani is well connected, and he will be focused on helping restore Leeds to an elite level, not only to return to the Premier League but compete once they are there.

He is likely to be just one piece in the jigsaw, but Leeds’ interest in appointing him bodes well and is an exciting development, despite the never ending Cellino circus.


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